Built to be the agency
we wished existed.
Roble was started with one clear goal: deliver professional software at prices that don't require a VC-backed budget — and stay around long enough to actually support it.
We work with businesses of every size, across every industry. Whether you need a landing page or an enterprise platform, our process is the same: fixed price, clear timeline, full ownership on delivery.
Make great software accessible to every business.
The gap between what businesses need and what they can afford has always been too wide. Enterprise-grade agencies charge enterprise prices — leaving small and mid-sized businesses with either cheap offshore work or inflated local quotes.
Roble sits in the middle: senior-level development, UK-based communication, and pricing that reflects our lean structure — not a corner office and a sales team of twelve.
How Roble began.
Roble was founded in 2014 by Robert Keeble after years of frustration watching businesses overpay for software that arrived late, broke easily, and came with no support after launch. He'd seen it from the inside — bloated agencies charging enterprise rates for junior work, hiding behind project managers and long email chains.
He started Roble with a simple idea: build a company that delivers the same quality as the big agencies, at a price that doesn't require a board sign-off — and actually stays around after the handover.
The name came naturally. Ro from Robert, ble from Keeble — the last three letters of his surname. Short, direct, and personal. A reminder that there's a real person behind every project, not just a brand.
Robert Keeble
Founder & CEO, Roble
Est. 2014
The principles we build on.
Honest pricing
We benchmarked ourselves against 20+ UK agencies and priced accordingly. You get the same quality without paying for their office in Shoreditch.
Speed without shortcuts
A tight, focused process means we move faster than larger agencies — not because we rush, but because we don't waste time on unnecessary stages.
No post-launch abandonment
Most agencies disappear the moment the invoice clears. We offer maintenance plans so the relationship continues — and your software keeps improving.
Work we're proud of
We only take on projects we can deliver properly. If your brief isn't right for us, we'll say so — and point you in the right direction.
Simple commitments,
kept every time.
We don't have a 20-point manifesto. We have a short list of things we commit to on every project — and we hold ourselves to them.
Start a projectWe quote every project at a fixed price before we begin.
You own all source code and assets on delivery — no strings.
We don't offshore work or use substandard tooling to cut costs.
Every project gets a named contact, not a ticket queue.
We write clean, documented code that any developer can pick up.
We meet deadlines, or we tell you early — never at the last minute.
The people behind the work.
A small, senior team — no account managers in the middle, no handoffs to juniors. The people you meet at the start are the people who build your software.
Robert Keeble
Founder & CEO
Started Roble after a decade leading engineering teams at London agencies. Focused on keeping the business lean, honest, and fast.
Sophia Bennett
Head of Product Design
Sharp eye for what converts. Has worked across fintech, healthcare, and e-commerce products across the UK and Europe.
Daniel Hughes
Lead Backend Developer
Architects the systems that power our most complex builds — APIs, databases, and infrastructure that scales without drama.
Amelia Foster
Senior Project Manager
Keeps every project on track from brief to delivery. The reason our timelines hold and clients always know what's happening.
Liam Patel
Mobile App Engineer
Specialises in React Native and has shipped apps to the App Store and Google Play for clients across retail and logistics.
Chloe Morgan
UX/UI Designer
Handles everything from wireframes to polished interfaces. Designs for real users — not just to look good in a Figma file.
Noah Richardson
DevOps & Cloud Architect
Manages cloud infrastructure, CI/CD pipelines, and deployment so clients' software stays online, secure, and performant.
Grace Turner
QA & Automation Lead
Runs quality assurance across every project — automated test suites, edge-case testing, and making sure nothing ships broken.
Any business, any industry.
From solo founders validating an idea to established companies replacing legacy systems — if you need software built properly, we can help.
Startups & founders
MVPs, prototypes, and early products. We help you validate fast and build a foundation you can scale.
SMEs & growing businesses
Replacing spreadsheets, outdated websites, or a system that no longer fits. We handle the whole transition.
Enterprises & corporates
Internal tools, custom integrations, and platform upgrades. Senior development with enterprise-level rigour.